Key attributes that distinguished Kaspersky among other vendors include:
- Improvements & continued investment in the United Partner program.
- Newly launched partner portal provides access to reporting dashboards, documents, an on-demand multi-lingual training library, marketing content, automated deal registration and MDF processing.
- Positive partner feedback on rebates.
- New billing models and increased investments in terms of hiring dedicated account teams across the region.
For more details on Kaspersky’s capabilities and comparison with other vendors, click here to download the Canalys APAC Channel Leadership Matrix 2020.
As of Jan 2021, Kaspersky strategy to support Partners is found to be the best in the market, achieving the high ratings across all key topics within the Canalys vendor benchmark platform. Topics include:
- Accreditation and specialisation programs
- Ease of doing business
- Effectiveness of their account management
- Generating growth through service and support opportunities
- Managing channel conflicts
- Margin retention and overall profitability
- Marketing activities and lead generation
- Product availability and supply
- Quality of technical support provided to channel
- Usefulness of portals and electronic tools
For full details on Kaspersky performance across all key topics, please complete the form below to download the report.
As of Jan 2021, Kaspersky strategy to support Partners is found to be the best in the market, achieving the high ratings across all key topics within the Canalys vendor benchmark platform. Topics include:
- Accreditation and specialisation programs
- Ease of doing business
- Effectiveness of their account management
- Generating growth through service and support opportunities
- Managing channel conflicts
- Margin retention and overall profitability
- Marketing activities and lead generation
- Product availability and supply
- Quality of technical support provided to channel
- Usefulness of portals and electronic tools
For full details on Kaspersky performance across all key topics, please complete the form below to download the report.
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